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EMI JAY

When hair accessories became her go-to form of self-expression, Julianne Goldmark decided to make her own. Goldmark launched Emi Jay alongside her mother in 2009 and underwent a brand refresh in 2019. A brand founded on bold femininity, supported by high-quality products. Both effective and effortless, Emi Jay takes a rare approach to hair and beauty, offering reliable products and a strong community.

With notable collaborations with Sephora, Frankies Bikinis, Juicy Couture, and Summer Fridays, Emi Jay remains deeply committed to making original, unique and quality hair essentials for women of all ages and backgrounds. The full line includes a variety of staples that make styling easy and expressive, from elevated claw clips to hair brushes and styling products.

With a rapidly expanding product line and loyal community, Emi Jay has evolved as a leading purveyor of women’s hair accessories across retail and e-commerce with partners including Revolve, Selfridges, Bloomingdale's and Urban Outfitters.

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BIG EFFING CLIP IN CHERRY KISS
EMI JAY
BIG EFFING CLIP IN CHERRY KISS Sale price$44.00
BIG EFFING CLIP IN BLUE SUGAR
EMI JAY
BIG EFFING CLIP IN BLUE SUGAR Sale price$44.00
BIG EFFING CLIP IN BORDEAUX
EMI JAY
BIG EFFING CLIP IN BORDEAUX Sale price$44.00
Sold outBIG EFFING CLIP IN BUTTERCREAM
EMI JAY
BIG EFFING CLIP IN BUTTERCREAM Sale price$44.00
BIG EFFING CLIP IN TOASTED
EMI JAY
BIG EFFING CLIP IN TOASTED Sale price$44.00
BIG EFFING CLIP IN BLACK
EMI JAY
BIG EFFING CLIP IN BLACK Sale price$44.00
BIG EFFING CLIP IN SUGAR CUBE
EMI JAY
BIG EFFING CLIP IN SUGAR CUBE Sale price$44.00
Sold outLIL EFFING CLIP IN BLACK
EMI JAY
LIL EFFING CLIP IN BLACK Sale price$34.00
STYLING BRUSH
EMI JAY
STYLING BRUSH Sale price$39.00
Color
BIG EFFING CLIP IN PINK SUGAR
EMI JAY
BIG EFFING CLIP IN PINK SUGAR Sale price$44.00
BIG EFFING CLIP IN TANGERINE
EMI JAY
BIG EFFING CLIP IN TANGERINE Sale price$44.00
LIL EFFING CLIP IN TOASTED
EMI JAY
LIL EFFING CLIP IN TOASTED Sale price$34.00
STYLING BRUSH
EMI JAY
STYLING BRUSH Sale price$39.00
Color
SWEETHEART CLIP IN BERRY BEACH CLUB
EMI JAY
SWEETHEART CLIP IN BERRY BEACH CLUB Sale price$44.00
STYLING BRUSH
EMI JAY
STYLING BRUSH Sale price$39.00
Color
BIG EFFING CLIP IN CHERRY POLKA DOT
EMI JAY
BIG EFFING CLIP IN CHERRY POLKA DOT Sale price$44.00
STYLING BRUSH
EMI JAY
STYLING BRUSH Sale price$39.00
Color
SWEET DREAMS SILK SCRUNCHIE IN LAVENDER
EMI JAY
SWEET DREAMS SILK SCRUNCHIE IN LAVENDER Sale price$43.00
BIG EFFING CLIP IN BEACH CLUB
EMI JAY
BIG EFFING CLIP IN BEACH CLUB Sale price$44.00
SWEET DREAMS SILK SCRUNCHIE IN PERIWINKLE
EMI JAY
SWEET DREAMS SILK SCRUNCHIE IN PERIWINKLE Sale price$43.00
SWEET DREAMS SILK SCRUNCHIE IN CHERRY KISS
EMI JAY
SWEET DREAMS SILK SCRUNCHIE IN CHERRY KISS Sale price$43.00
BIG EFFING CLIP IN LYCHEE BABY
EMI JAY
BIG EFFING CLIP IN LYCHEE BABY Sale price$44.00
Save 59%BOW BARRETTE IN DUSK BLACK
EMI JAY
BOW BARRETTE IN DUSK BLACK Sale price$9.00 Regular price$22.00
SWEETHEART CLIP IN COCONUT BERRY DOT
EMI JAY
SWEETHEART CLIP IN COCONUT BERRY DOT Sale price$44.00
BIG EFFING CLIP IN BLUSH POLKA DOT
EMI JAY
BIG EFFING CLIP IN BLUSH POLKA DOT Sale price$44.00
Sold outMINI CLOUD CLIP IN LILAC SMOKE
EMI JAY
MINI CLOUD CLIP IN LILAC SMOKE Sale price$34.00
BIG EFFING CLIP IN TWILIGHT ANGEL
EMI JAY
BIG EFFING CLIP IN TWILIGHT ANGEL Sale price$44.00
SWEET DREAMS SILK SCRUNCHIE IN ELECTRIC MAGENTA
EMI JAY
SWEET DREAMS SILK SCRUNCHIE IN ELECTRIC MAGENTA Sale price$43.00
SWEET DREAMS SILK SCRUNCHIE IN ROSE TAN
EMI JAY
SWEET DREAMS SILK SCRUNCHIE IN ROSE TAN Sale price$43.00
EMI JAY
SWEETHEART CLIP IN PALM BLOSSOM Sale price$44.00
MINI CLOUD CLIP IN GREY SMOKE
EMI JAY
MINI CLOUD CLIP IN GREY SMOKE Sale price$34.00
SET OF 4 POPSTAR CLIPS IN TIRAMISU
EMI JAY
SET OF 4 POPSTAR CLIPS IN TIRAMISU Sale price$45.00
Save 59%BOW BARRETTE IN PALE YELLOW
EMI JAY
BOW BARRETTE IN PALE YELLOW Sale price$9.00 Regular price$22.00
DETANGLING COMB
EMI JAY
DETANGLING COMB Sale price$41.00
SWEET DREAMS SILK SCRUNCHIE IN DANDELION
EMI JAY
SWEET DREAMS SILK SCRUNCHIE IN DANDELION Sale price$43.00
MIDI BLOSSOM CLIP IN PEACH BLOOM
EMI JAY
MIDI BLOSSOM CLIP IN PEACH BLOOM Sale price$17.00
SWEETHEART CLIP IN CITRUS BERRY BLOOM
EMI JAY
SWEETHEART CLIP IN CITRUS BERRY BLOOM Sale price$44.00
SWEETHEART CLIP IN LYCHEE BERRY DOT
EMI JAY
SWEETHEART CLIP IN LYCHEE BERRY DOT Sale price$44.00
Save 59%BOW BARRETTE IN LIGHT BLUE
EMI JAY
BOW BARRETTE IN LIGHT BLUE Sale price$9.00 Regular price$22.00
DETANGLING COMB
EMI JAY
DETANGLING COMB Sale price$41.00
BIG EFFING CLIP IN CITRUS POLKA DOT
EMI JAY
BIG EFFING CLIP IN CITRUS POLKA DOT Sale price$44.00
CLOUD POPSTAR CLIPS IN ANGEL WISH
EMI JAY
CLOUD POPSTAR CLIPS IN ANGEL WISH Sale price$21.00
CLOUD POPSTAR CLIPS IN DAYDREAM
EMI JAY
CLOUD POPSTAR CLIPS IN DAYDREAM Sale price$21.00
SET OF 4 POPSTAR CLIPS IN NIGHT OUT
EMI JAY
SET OF 4 POPSTAR CLIPS IN NIGHT OUT Sale price$45.00
SWEET DREAMS SILK SCRUNCHIE
EMI JAY
SWEET DREAMS SILK SCRUNCHIE Sale price$43.00
Color
SUPER BLOOM CLIP IN BEACH CLUB
EMI JAY
SUPER BLOOM CLIP IN BEACH CLUB Sale price$20.00
HALF MOON CLIP IN PINK SMOKE
EMI JAY
HALF MOON CLIP IN PINK SMOKE Sale price$36.00
SET OF 4 POPSTAR CLIPS IN AMOUR ROUGE
EMI JAY
SET OF 4 POPSTAR CLIPS IN AMOUR ROUGE Sale price$45.00