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EMI JAY

When hair accessories became her go-to form of self-expression, Julianne Goldmark decided to make her own. Goldmark launched Emi Jay alongside her mother in 2009 and underwent a brand refresh in 2019. A brand founded on bold femininity, supported by high-quality products. Both effective and effortless, Emi Jay takes a rare approach to hair and beauty, offering reliable products and a strong community.

With notable collaborations with Sephora, Frankies Bikinis, Juicy Couture, and Summer Fridays, Emi Jay remains deeply committed to making original, unique and quality hair essentials for women of all ages and backgrounds. The full line includes a variety of staples that make styling easy and expressive, from elevated claw clips to hair brushes and styling products.

With a rapidly expanding product line and loyal community, Emi Jay has evolved as a leading purveyor of women’s hair accessories across retail and e-commerce with partners including Revolve, Selfridges, Bloomingdale's and Urban Outfitters.

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Save 62%BOW BARRETTE IN CHERRY KISS
EMI JAY
BOW BARRETTE IN CHERRY KISS Sale price$11.00 Regular price$29.00
CLOUD POPSTAR CLIPS IN HIBISCUS BEACH
EMI JAY
CLOUD POPSTAR CLIPS IN HIBISCUS BEACH Sale price$29.00
BIG EFFING CLIP IN CITRUS POLKA DOT
EMI JAY
BIG EFFING CLIP IN CITRUS POLKA DOT Sale price$59.00
MINI CLOUD CLIP IN PINK SMOKE
EMI JAY
MINI CLOUD CLIP IN PINK SMOKE Sale price$45.00
SWEET DREAMS SILK SCRUNCHIE
EMI JAY
SWEET DREAMS SILK SCRUNCHIE Sale price$57.00
Color
MIDI BLOSSOM CLIP IN PEACH BLOOM
EMI JAY
MIDI BLOSSOM CLIP IN PEACH BLOOM Sale price$22.00
SUPER BLOOM CLIP IN BEACH CLUB
EMI JAY
SUPER BLOOM CLIP IN BEACH CLUB Sale price$26.00
SWEETHEART CLIP IN CITRUS BERRY BLOOM
EMI JAY
SWEETHEART CLIP IN CITRUS BERRY BLOOM Sale price$59.00
BIG EFFING CLIP IN LYCHEE BABY
EMI JAY
BIG EFFING CLIP IN LYCHEE BABY Sale price$59.00
HEARTBREAKER CLIP IN LILAC SMOKE
EMI JAY
HEARTBREAKER CLIP IN LILAC SMOKE Sale price$48.00
HALF MOON CLIP IN LILAC SMOKE
EMI JAY
HALF MOON CLIP IN LILAC SMOKE Sale price$48.00
Save 60%BOW BARRETTE HAIR CLIP IN FIRESIDE
EMI JAY
BOW BARRETTE HAIR CLIP IN FIRESIDE Sale price$12.00 Regular price$30.00
STYLING BRUSH IN LEMON SUGAR
EMI JAY
STYLING BRUSH IN LEMON SUGAR Sale price$52.00
SUPER BLOOM CLIP IN PEACH SPRTIZ
EMI JAY
SUPER BLOOM CLIP IN PEACH SPRTIZ Sale price$26.00
SWEETHEART CLIP IN COCONUT BERRY DOT
EMI JAY
SWEETHEART CLIP IN COCONUT BERRY DOT Sale price$59.00
EMI JAY
SWEETHEART CLIP IN PALM BLOSSOM Sale price$59.00
SWEETHEART CLIP IN LYCHEE BERRY DOT
EMI JAY
SWEETHEART CLIP IN LYCHEE BERRY DOT Sale price$59.00
BIG EFFING CLIP IN LYCHEE HIBISCUS
EMI JAY
BIG EFFING CLIP IN LYCHEE HIBISCUS Sale price$59.00
BIG EFFING CLIP IN BEACH CLUB
EMI JAY
BIG EFFING CLIP IN BEACH CLUB Sale price$59.00
BIG EFFING CLIP IN BLUSH POLKA DOT
EMI JAY
BIG EFFING CLIP IN BLUSH POLKA DOT Sale price$59.00
BAMBOO PADDLE BRUSH IN LYCHEE BABY
EMI JAY
BAMBOO PADDLE BRUSH IN LYCHEE BABY Sale price$90.00
MINI BOAR BRISTLE BRUSH IN LYCHEE BABY
EMI JAY
MINI BOAR BRISTLE BRUSH IN LYCHEE BABY Sale price$78.00
HEARTBREAKER CLIP IN GREY SMOKE
EMI JAY
HEARTBREAKER CLIP IN GREY SMOKE Sale price$48.00
HEARTBREAKER CLIP IN PINK SMOKE
EMI JAY
HEARTBREAKER CLIP IN PINK SMOKE Sale price$48.00
HALF MOON CLIP IN GREY SMOKE
EMI JAY
HALF MOON CLIP IN GREY SMOKE Sale price$48.00
Save 60%BOW BARRETTE HAIR CLIP IN TOASTED SUGAR
EMI JAY
BOW BARRETTE HAIR CLIP IN TOASTED SUGAR Sale price$12.00 Regular price$30.00
SWEET DREAMS SILK SCRUNCHIE IN EMERALD GREEN
EMI JAY
SWEET DREAMS SILK SCRUNCHIE IN EMERALD GREEN Sale price$57.00
BIG EFFING CLIP IN CHERRY POLKA DOT
EMI JAY
BIG EFFING CLIP IN CHERRY POLKA DOT Sale price$59.00
Save 61%ICONIC VELVET BOW BARRETTE HAIR CLIP IN MOCHA MOUSSE
EMI JAY
ICONIC VELVET BOW BARRETTE HAIR CLIP IN MOCHA MOUSSE Sale price$15.00 Regular price$38.00
SWEET DREAMS SILK SCRUNCHIE
EMI JAY
SWEET DREAMS SILK SCRUNCHIE Sale price$57.00
Color