"Shourouk established her eponymous company in 2008. As a true Parisian, Shourouk graduated from the Studio Berçot before honing her technique at prestigious fashion houses Chloé and Galiano in Paris and Roberto Cavalli in Florence.
With her unique signature style, Shourouk’s designs have become unmistakenly recognizable in the fashion accessories industry. Armed with a sharp fashion sensiblity, she develops her own embroidery creating hand-stiched intricate jewelry pieces by using Swarovski crystals and painted stones for every new season.
Inspired by her many trips around the globe, Shourouk has always managed to embrace the local cultures and uses her imagination to create her new collection for every season. Her ability to mash-up contrasting inspirations like the Bollywood movies, the African vibe or the Russian aristocracy makes her one the most exciting designers to watch out for."